INTERSECT SYDNEY

Inspired by Lexus’ innovative spirit and their shift to electric vehicles by 2035, the design focuses on blending warm yellows, soft browns, and contrasting blues to represent the brand’s growth and environmental awareness. A key part of the idea is using textures to engage visitors’ senses, offering a rich experience. Soft fabrics, wood grains, and sleek surfaces add visual interest.

Curved lines echo Lexus’ vehicle designs and create a sense of Flow in the space. Lighting plays a crucial role, carefully chosen to highlight Lexus’ design and create a welcoming atmosphere. Organic shaped fixtures cast a warm glow, symbolising the vehicles’ details. Dynamic lighting effects recognise Lexus’ forward thinking approach and commitment to sustainability. As visitors explore, they’re immersed in an experience that goes beyond aesthetics. It showcases Lexus’ design and mission for a greener future. The concept blends elegance, innovation, and sustainability, inviting visitors on a journey where every detail reflects Lexus’ dedication to excellence and progress.

Lexus, a renowned luxury automobile brand, envisions creating amazing experiences through a commitment to electric vehicles.

Embodying the spirit of Omotnashi, Lexus designs vehicles that anticipate the needs of the individual, electrify the senses, and elevate every journey. This establishment, operational throughout the day and night, seeks to encapsulate the Lexus vision of creating amazing experiences. The brief emphasises on the design with Lexus’ brand ethos, emphasising their commitment to transitioning to 100% electric vehicles by 2035.

At the core of Lexus’ design philosophy, is the cultivation of bold ideas, drawing inspiration from nature, Japanese philosophies, and the human experience. Lexus’ commitment extends beyond design, with a sustainability vision aiming to design a future focused on electrified vehicles and community enrichment through sustainable initiatives.

The space will not only aim to showcase the line work and design of a car but also serve as an experience, enlightening customers about Lexus’ mission. This transformative process results in pioneering production vehicles that embody boldness, provocation, and daring innovation. The retail environment extends beyond promotion, incorporating a high end retail space for sustainable products and an envisioned cafe/bar.